Imagine a funeral business who don't want you to die.

It's counter-intuitive. Businesses are generally about creating more customers- but Life is not a business.

We acknowledge that life is temporary and we are all going to die- someday.

The idea is to accept our reality and do what we can to delay the inevitable- eat well, do some exercise and avoid the things that may lead to a premature death.

We also want to make the most of our time on Earth. Enjoy life, contribute to society, work in an industry we love, do what we feel we were put on this planet to do and leave the world in a better place than we found it. 

I wish you every success on your journey.